Transforming Sales, Empowering Your Team
Security, Visibility & Perception Through Specification Action
FROM COMMODITY TO TRUSTED PARTNER IN SPECIFICATION SALES
At DSD+ Consulting, we serve clients in the construction product manufacturing industry. We connect our clients with design specifiers, design & build contractors, and specialist subcontractors who play a key role in influencing the supply chain and securing product purchases on projects.
Sharpening Skills Across the Specification Cycle
We guide sales teams through the 'overstory' of the specification cycle—understanding the key players, timing, and triggers that drive product decisions. From marketing to design professionals to running impactful meetings and building lasting relationships, our approach is grounded in real-world know-how, not theory.
Our clients gain clarity on where and how to position their products effectively in a competitive landscape where trust, timing, and relevance make all the difference.
Insight-Driven Methods That Deliver Results
We believe success in specification selling is about more than technique—it's about mindset, focus, and adaptability. That’s why our training focuses on practical insights and simple frameworks that help teams become more confident, decisive, and consistent.
- Fresh Thinking, Better Outcomes: We offer new ways of viewing the specification journey—showing your team how creative problem-solving can unlock better project wins.
- Navigating Thinking Styles for Stronger Sales: We help your people distinguish between convergent and divergent thinking—two vital modes of thought that drive meaningful sales conversations and outcomes.
- Measurable Success with the S.M.A.R.T Approach: Our specification guidance includes applying a structured, measurable system to monitor and improve ongoing performance with purpose and clarity.
Raising Standards, Growing Categories
While we're not the first to offer specification sales training, we believe we offer something truly different: decades of lived global experience paired with a deeply practical approach. Our aim is not just to help clients win individual projects but to grow their total basket—and even the total category—within their target market.
That kind of progress isn’t just good for your pipeline; it offers real confidence and visibility for your shareholders too.